RULE 7.3. DIRECT CONTACT WITH PROSPECTIVE CLIENTS.

Rules text
(a)  A lawyer shall not solicit, by any form of direct contact, in-person or otherwise, professional employment from a prospective client with whom the lawyer has no family or prior professional relationship when a significant motive for the lawyer's doing so is the lawyer's pecuniary gain. 
    (b)  Notwithstanding the prohibitions described in Paragraph (a), a lawyer may solicit professional employment from a prospective client known to be in need of legal services in a particular matter by written communication. Such written communication shall: 
    (1)  include on the bottom left hand corner of the face of the envelope the word "Advertisement" in red ink, with type twice as large as that used for the name of the addressee; 
    (2)   only be sent by regular mail; 
    (3)  not have the appearance of legal pleadings or other official documents; 
    (4)  plainly state in capital letters "ADVERTISEMENT" on each page of the written communication; 
    (5)  begin with the statement that "If you have already retained a lawyer, please disregard this letter"; 
    (6)  include the following statement in capital letters: "ANY COMPLAINTS ABOUT THIS LETTER OR THE REPRESENTATION OF ANY LAWYER MAY BE DIRECTED TO THE SUPREME COURT COMMITTEE ON PROFESSIONAL CONDUCT, C/O CLERK, ARKANSAS SUPREME COURT, 625 MARSHALL STREET, LITTLE ROCK, ARKANSAS 72201"; and, 
    (7)  shall comply with all applicable rules governing lawyer advertising. 
    (c)  In death claims, the written communication permitted by paragraph (b) shall not be sent until 30 days after the accident. 
    (d)  Any written communication prompted by a specific occurrence involving or affecting the intended recipient of the communication or a family member shall disclose how the lawyer obtained the information prompting the communication. 
    (e)  Even when otherwise permitted by this rule, a lawyer shall not solicit professional employment from a prospective client by written or recorded communication or by in-person or telephone contact if: 
    (1)   the prospective client has made known to the lawyer a desire not to be solicited by the lawyer; 
    (2)  the solicitation involves coercion, duress, harassment, fraud, overreaching, intimidation, or undue influence; or 
    (3)  the prospective client is known to the lawyer to be represented in connection with the matter concerning the solicitation by counsel, except where the prospective client has initiated the contact with the lawyer. 
    (f)  Notwithstanding the prohibitions in paragraph (a), a lawyer may participate with a prepaid group legal service plan operated by an organization not owned or directed by the lawyer which uses in-person or telephone contact to solicit memberships or subscriptions for the plan from persons who are not known to need legal services in a particular matter covered by the plan.